Lock in Founders Beta pricing for life, or apply to become a Design Partner and help shape MarginOS. See true profit by product, channel, and customer before you decide where to push. On paid plans: no GMV tiers, no per-seat fees, no surprise "you hit a new bracket" emails.
Founders Beta slots are limited. Once they close, new customers move to Standard Operator pricing. Design Partnership is invite-only and very limited.
For operators sick of tools that jack up the price every time they grow.
First 30 days free, then $375/mo locked for life. No GMV tiers.
Standard Operator plans start around $750+/month. Founders Beta locks in $375/month for life while slots are open.
Your price never auto-increases because your revenue did.
Limited time only, for the first few brands.
Start 30-day free trialNo card required to start. Cancel any time in the first 30 days.
For operators who would rather help build the tool than wait for it.
Or until we ship the agreed functionality, whichever comes first.
When the program ends you can continue on Founders Beta at $375/month for life, if slots are still open.
Invite-only. We accept a small number of partners who match our ICP: US Shopify DTC, $3M-$12M a year, paid media plus 3PL, 2,000+ orders a month.
Book a Design Partner callRather write first? Email us the details.
Standard Operator (after Founders Beta)
Pricing from $750+/month. Once Founders Beta closes, new customers pay Standard Operator rates. Anyone already on Founders Beta stays at $375/month for life.
Most tools charge you more as your Gross Merchandise Volume (GMV) grows.
GMV = total sales before fees and returns.
So your bill goes up just because you sold more, even if:
MarginOS is different. We don't tax your revenue:
Future Standard Operator plans start at $750+/month. Founders Beta pricing is locked for life.
MarginOS gives you three profit engines that work together:
SKUs
See real SKU-level profitability and data health. Fix bad costs, missing fees, and "problem child" products so every margin number is trustworthy. SKUs whose costs can't be trusted are marked Unclassified rather than given a made-up verdict.
Channels
See channel-level profitability, not just ROAS: which campaigns, channels, and product families to scale, pause, or fix. Built on the Profit & Inventory Matrix and live performance KPIs.
Cohorts
See which customers are actually profitable, by lifecycle and identity. Segment on lifetime gross profit and margin, not opens and clicks, so you know who to protect, win back, or stop paying to reacquire. Explorer is live today, with a saved Segment Library and Replenish & Winback lists in development.
Under the hood this includes the Live Profit & Inventory Command Center, Profit & Inventory Matrix by product family × channel, Catalog Profit for SKU economics, the Plan Engine for targets and plan vs actual, and guided onboarding to connect Shopify, ads, and 3PL/cost data.
Want the full breakdown and screenshots? See the Product tour
Curious what's coming next? See the roadmap
No. Paid plans are flat monthly pricing with unlimited users. We don't charge more just because your GMV (total sales before fees and returns) goes up.
Not because of revenue. If you lock in a Founders Beta slot at $375/month, that price is yours for life as long as you stay a customer.
New customers move to Standard Operator pricing, which starts around $750+/month. If you're already on Founders Beta at $375/month, you stay at $375/month for life. We won't ever move you onto the higher price later.
There's no hidden cost. You get full access to MarginOS free for 6 months, or until we ship the functionality we agreed on, whichever comes first. In return you commit to bi-weekly 45-60 minute feedback calls, to using MarginOS in your real workflow rather than a demo store, and to letting us turn anonymized learnings into case studies. If that trade sounds like too much work, Founders Beta is the better fit.
Same core product. Design Partners see new experiments earlier and have far more influence over what we build next, but nothing is fenced off from Founders Beta customers.
Yes, at any time. At the end of the program you can continue on Founders Beta at $375/month if that offer is still available.
We'll talk about it first. If the calls stop happening, we reserve the right to end the Design Partnership and either move you to paid Founders Beta or offboard you. The program only works if both sides show up.
No. MarginOS connects to Shopify, Google Ads, and Meta Ads directly. We'll help you map your 3PL and cost data on a guided onboarding call.
If you don't see at least 3 concrete moves to improve profit in your first 30 days, just cancel. No long-term commitment.
DTC brands on Shopify that care more about profit than top-line vanity metrics. For the Design Partnership specifically we look for US Shopify DTC brands doing $3M-$12M a year, running paid media, shipping through a 3PL, and doing 2,000 or more orders a month.
MarginOS is a Profit & Inventory OS for DTC brands on Shopify. Connect your data once, get a live Profit & Inventory Command Center that shows true SKU × channel profit, margin, and weeks of cover so you can cut leaks and scale winners.
