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# MarginOS

Profitability OS for DTC Shopify brands

## Sitemaps

- [XML Sitemap](http://marginos-local.local/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [How Do You Measure ROI on Influencer Campaigns When Attribution is Impossible?](http://marginos-local.local/profitability/influencer-roi-without-attribution/) - Stop relying on last-click. Learn how DTC founders measure influencer ROI without attribution using blended lift, cohort quality, and strict unit economics.
- [How to Identify and Fix Common Profit Leaks in $2-20M DTC Brands?](http://marginos-local.local/profitability/common-dtc-profit-leaks/) - Identify and fix the 5 most common profit leaks in $2-20M DTC brands. Learn to audit SKU-level unit economics, return-adjusted margins, and contribution margin.
- [Why is Contribution Margin More Important Than ROAS?](http://marginos-local.local/profitability/why-is-contribution-margin-more-important-than-roas/) - Contribution Margin is superior to Return on Ad Spend (ROAS) because it measures the actual profit generated per unit after all variable costs are deducted, whereas ROAS only measures top-line revenue efficiency relative to media spend. While a high ROAS indicates marketing efficiency, it ignores Cost of Goods Sold (COGS), shipping, and transaction fees, often
- [How Does Repurchase Latency Directly Impact Gross Profit?](http://marginos-local.local/profitability/how-repurchase-latency-impacts-gross-profit/) - [TL;DR] Repurchase Latency is the time between a customer’s expected reorder date and their actual reorder date. This delay creates “Latency Debt,” a silent liability that erodes Lifetime Gross Profit (LTGP) by extending the customer lifetime and reducing the total number of purchases within a given period. Even a 10-day average latency can decrease the

## Pages

- [MarginOS: The Automated Profitability Platform for DTC Brands](http://marginos-local.local/) - MarginOS gives $2-20M Shopify DTC brands a live Profit & Inventory Command Center to see true SKU x channel profit, cut leaks, and scale winners.
- [Pricing](http://marginos-local.local/pricing/) - See MarginOS pricing and Founders Beta details for $2-20M Shopify DTC brands. Get a Profit & Inventory Command Center that shows true SKU × channel profit so you can cut leaks and scale winners.
- [About MarginOS](http://marginos-local.local/about/) - About MarginOSMarginOS is a profitability operating system for $2–20M DTC brands on Shopify. We help founders, CMOs, COOs, and finance leaders see the truth about their margins, align inventory with marketing, and turn messy data into clear, profit‑first decisions. Most tools show you what happened. MarginOS tells you what to do next. Why MarginOS ExistsModern
- [About Aron Baczoni and MarginOS](http://marginos-local.local/about/aron-baczoni/) - From Reactive Chores to Proactive ProfitHi, I’m Aron Baczoni, founder of MarginOS. I believe most Direct-to-Consumer brands are drowning in data but starving for profit. For over a decade at Google, I didn’t just work with data. I built the large-scale, automated systems designed to find and extract value. Now, I apply that same thinking
- [MarginOS is a Profit & Inventory OS made of ‘Engines’ that work together on one profit model.](http://marginos-local.local/product/) - MarginOS is a Profit & Inventory OS for $2–20M DTC brands on Shopify. It connects your Shopify, Google Ads, and 3PL / cost data into a single profit model, then powers a set of “Engines” and Signals that help you see, plan, and grow profit at the SKU and channel level. All Engines share the
- [Agentic Commerce for Shopify](http://marginos-local.local/profit-frameworks/agentic-commerce-for-shopify/) - How AI checkout on Shopify affects $2-20M DTC brands, and how to prep your catalog, economics, and stack for agentic commerce in 90 days.
- [DTC Profitability Frameworks & Models](http://marginos-local.local/profit-frameworks/) - Access exclusive benchmarks, data-backed playbooks, and transparent calculators for D2C brands. The Vault provides the proof you need to boost LTV and profitability.
- [MarginOS for Agencies & Growth Partners](http://marginos-local.local/agencies/) - Help your DTC clients stop chasing revenue and start commanding profit.MarginOS gives you a Profit & Inventory OS you can plug into your Shopify clients so you can prove impact, retain longer, and add a high‑margin analytics layer without building it yourself. Why agencies lose great clientsMost DTC agencies get blamed for problems they can’t
- [Contact Us](http://marginos-local.local/contact/) - Contact UsSchedule a consultation to see how our forward-looking intelligence can directly increase your Lifetime Gross Profit (LTGP). Thank you for your message. It has been sent.×There was an error trying to send your message. Please try again later.×First name *Last name *Email *Phone number *Your messageSend messageOther Ways to Connect…
- [Terms of Service](http://marginos-local.local/terms/) - Terms of Service Last Updated: March 2, 2026 Welcome to MarginOS. These Terms of Service (“Terms”) govern your access to and use of our website (marginos.com) and our application (app.marginos.com) (collectively, the “Service”). By accessing or using the Service, you agree to be bound by these Terms. 1. Eligibility and Account Registration To use our
- [Privacy Policy](http://marginos-local.local/privacy-policy/) - MarginOS Privacy Policy Last Updated: March 2, 2026 1. Introduction This Privacy Policy describes how MarginOS (“we,” “us,” or “our”) collects, uses, and protects data in connection with your use of the MarginOS analytics application (the “Service”). Our Service integrates data from your Shopify store, advertising accounts, and uploaded business documents to provide unified business
- [DTC Financial Benchmarks: The Definitive LTGP:CAC Ratio Guide](http://marginos-local.local/profit-frameworks/ltgp-cac-ratio-benchmarks/) - Get the definitive DTC financial benchmarks for 2025. Learn the LTV:CAC ratio, CAC payback, and retention rates you need to scale profitably.
- [The E-commerce Re-engagement Benchmark Vault: Data & Playbooks](http://marginos-local.local/profit-frameworks/ecommerce-re-engagement-benchmarks/) - Find data-backed e-commerce re-engagement benchmarks for welcome and win-back funnels. Get citable open rates, CTR, and CVR to build profitable playbooks.

## FAQs

- [How to Calculate Lifetime Gross Profit (LTGP) for E-commerce: The Definitive Formula](http://marginos-local.local/faq/calculate-ltgp-formula/) - Stop guessing your customer value. Use our simple formula to calculate Lifetime Gross Profit (LTGP) and make smarter decisions on your ad spend. Step-by-step guide.

## Fusion Elements

- [Starter Blog Post Card 2255 (P)](http://marginos-local.local/fusion_element/starter-blog-post-card-2255-p/) - How Do You Measure ROI on Influencer Campaigns When Attribution is Impossible?
- [TL;DR](http://marginos-local.local/fusion_element/tldr/)
- [Starter Blog Post Card 2288 (P)](http://marginos-local.local/fusion_element/starter-blog-post-card-2288-p-2/)
- [Starter Blog Post Card 2288 (P)](http://marginos-local.local/fusion_element/starter-blog-post-card-2288-p/)
- [Starter Category Post Card 2295 (P)](http://marginos-local.local/fusion_element/starter-category-post-card-2295-p/)
- [Starter Blog Post Card 2296 (P)](http://marginos-local.local/fusion_element/starter-blog-post-card-2296-p/)
- [Starter Blog Post Card 2238 (P)](http://marginos-local.local/fusion_element/starter-blog-post-card-2238-p/)

## Categories

- [Profitability](http://marginos-local.local/category/profitability/) - Access the formulas, data, and calculators to prove profitability in your D2C or DTC brand. See the real numbers behind LTV, payback period, and gross profit with our Benchmark Vault.