MarginOS is a profitability operating system for DTC brands on Shopify. We help DTC brand founders, COOs, finance leaders, and CMOs see the truth about their margins, align inventory with marketing, and turn messy data into clear, profit‑first decisions.
Most tools show you what happened. MarginOS tells you what to do next.
Built by an ex‑Google systems leader obsessed with profit clarity.
Meet the founder behind MarginOSModern DTC brands are drowning in dashboards but starving for profit.
Shipping, 3PL fees, refunds, and returns quietly erode margins while teams celebrate ROAS and top‑line revenue. Revenue looks great. Cash feels tight. Everyone has numbers. Few have answers.
MarginOS exists to fix that. We’re building the profitability command center DTC operators wish they had: one place that connects Shopify, marketing, and warehouse data into a single, trusted view of unit economics, cash, and profitability.
If you want the personal story behind MarginOS, read how Aron went from building large‑scale systems at Google to obsessing over DTC margin.
Read the founder storyMarginOS is shaped by operators who have actually run the kinds of brands we serve:
They’re the ones saying things like:
“I don’t want another dashboard. I want my Monday meeting in one screen.”
“Give me a portfolio view, then let me drill to exact SKU unit economics.”
“Don’t just show returns by channel. Tell me which SKUs are the return leaks and why.”
“If you’re not pulling the full cost stack from the 3PL, your margin math is fiction.”
Our job is to take that collective judgment and combine it with rigorous money math – full cost stacks, true contribution, payback, cash conversion – and encode it into software that:
US‑based DTC brands that:
If you care more about Lifetime Gross Profit than vanity metrics, you’re our people.
Founder & CEO
Aron spent 11 years at Google building large‑scale, automated systems for global Ads operations and brands managing multi‑million‑dollar ad budgets. At MarginOS, he’s focused on giving DTC teams the same level of rigor for profit that they already have for traffic and clicks.
Read Aron's story
Operations & Profitability
Brian is a fractional COO who helps $1–30M consumer brands scale operations and prep for exits. As former COO/GM at Uncommon Goods and World of Books, he drove 12x EBITDA growth and 25% cost reductions. He provides MarginOS with a deep operator’s lens on exactly where profit leaks occur in the DTC stack.
Go‑to‑Market & Demand
John is a seasoned CMO specializing in data-driven demand generation and go-to-market execution. He helps MarginOS apply rigorous B2B growth and funnel strategies, ensuring our product and messaging clearly resonate with the DTC brand founders, COOs, CFOs, and CMOs we serve.
We’re quietly advised by a tight-knit group of active DTC brand founders, COOs, CFOs, CMOs, and 3PL founders at well-known DTC brands. They pressure-test our roadmap against real Monday-morning realities, expose edge cases seen only at scale, and keep MarginOS strictly grounded in how profit is actually managed in the wild.
If it doesn’t move Lifetime Gross Profit, it’s noise.
Built for the people in the trenches, not for slide decks.
Single source of truth, even when it challenges the narrative.
Every view should point to a decision, not just a chart.
