Connect Shopify, your ad accounts, and 3PL to see true profit by SKU × channel, then cut wasted spend and scale the products and channels that actually make you money.
For DTC brands on Shopify that care more about profit than ROAS.
Works seamlessly with the systems you already use
Google Ads
Right after you connect your data, MarginOS gives you:
“If we can't surface at least 3 specific profit moves in your first week, you shouldn't keep using MarginOS.”
With MarginOS, you can:
MarginOS connects your Shopify, ads, and 3PL data into a single source of profit truth. Its Engines run in the background to find, quantify, and help you capture hidden margin from the customers and inventory you already have.
See a rolling performance snapshot across revenue, true margin, customer economics, and inventory health, then act on the prioritized “Top Moves” and “Biggest Risks” so you’re always working the highest-impact opportunities or problems first.
Combine true contribution profit, CAC payback, and weeks of cover by product family × channel so you know exactly where to push spend, hold, or cut before margin erodes.
Fix bad or missing costs, map 3PL and shipping fees correctly, and monitor SKU-level profit and data health across your entire catalog.
Set product and channel-level sales targets, then track plan vs actual so you can spot misses early and reallocate spend where it actually drives contribution margin.
Analyze past buying behavior to surface “likely to reorder” cohorts so you can time nudges and offers to grow repeat revenue without cannibalizing natural demand.
Still in beta for repeat‑purchase brands; predictions improve as more of your data flows through the system.
Retain Engine · Lift Engine · Segment Engine
MarginOS is built as a system of profit “Engines”, and we’re just getting started. We’re actively developing Retain Engine, Lift Engine, and Segment Engine. All engines share the same profit-aware foundation so every new module makes the rest of your MarginOS setup more valuable.
MarginOS is designed for founders and executives of high-growth DTC brands who are frustrated that top-line growth isn’t translating to bottom-line profit. You are past the “growth at all costs” mindset and are now focused on building a truly valuable enterprise.
You are a perfect fit if:
We follow modern security best practices. All data is encrypted in transit (TLS) and at rest. We run regular vulnerability scans and work with third‑party security specialists to review our systems against the OWASP Top 10, CWE/SANS Top 25, and other relevant standards, with formal re‑verification at least once per year.
Data is processed and hosted in the USA. MarginOS complies with EU GDPR, Swiss FADP, and California CCPA. Our Data Processing Agreement explains exactly how we process data on your behalf and the safeguards we use to keep it secure.
MarginOS connects to Shopify, Google Ads, Meta Ads, and your 3PL with read‑only access. We cannot change your orders, campaigns, or warehouse settings from inside MarginOS. Your production systems remain under your control at all times.
You own your data. You can disconnect integrations at any time. If you want to leave MarginOS, you can request full tenant data deletion and we’ll remove your data from our systems within a defined SLA, with deletion events logged.
MarginOS has passed Google’s CASA Tier 2 security review and Meta's App Review process. We use least‑privilege scopes and follow strict platform policies for securely handling advertising and account data.
MarginOS is hosted on Railway, a modern cloud platform that provides isolation, monitoring, and hardened infrastructure. We combine that with strict internal access controls so only authorized personnel can access production systems when absolutely necessary.
If you are serious about building a truly profitable DTC brand, the first step is seeing your real profit picture.
On a short guided setup call, we will:
If we can’t show you at least 3 concrete ways to improve profit, don’t keep using MarginOS.
